The Collab is now Audience Haus

Thank you for being a subscriber of the Collab newsletter. When I originally launched it I had worked diligently to interview the GTM leaders of the fastest growing SaaS startups to unpack their playbooks for community & growth.

We grew to over 4k subscribers in short order. Founders and GTM leaders looked to the Collab to help them with their early stage growth needs.

The feedback was incredible, but I felt like something was missing. I didn’t think I had truly crystallized how the future looked and felt like I could do even better with helping the next generation of companies scale for what will work in 2025 and beyond.

I’d taken a break thinking about what that was and discussed it almost daily with Karthi Ratnam, Head of GTM at GTM Partners.

We realized the future of GTM had been right in front of us all along in audience-led growth and that it was up to the founders of early stage SaaS companies to evangelize and lead the way. 

The Collab is becoming Audience Haus to be that audience- building resource for you all. 

And Karthi is joining me to evangelize our movement of helping SaaS startups build engaged audiences to realize theirs.

Weekly newsletters are starting again this Saturday. The niche has crystallized and we are excited to show you that in the age of AI, the only moat that exists is people.

Welcome to the Haus.

Love,

Jared and Karthi

PS - Connect with us on LinkedIn - Jared, Karthi